JORDIN TOOTOOElectronic Press Kit

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Jordin Tootoo carved his name into hockey history as the first Inuk player to compete in the NHL, breaking barriers for Indigenous athletes and inspiring communities across Canada and beyond. Born and raised in Rankin Inlet, Nunavut, Jordin’s path to the NHL was forged through adversity, discipline, and cultural pride. Between 2003 and 2017, he played 723 NHL games with Nashville, Detroit, New Jersey, and Chicago, earning the respect of teammates, fans, and opponents for his relentless work ethic and fearless style of play.

But behind the spotlight, Jordin faced significant personal challenges, including the loss of his brother Terence and his own battle with addiction. In 2010, he made the courageous decision to seek treatment—an act that reshaped his life and set him on a path toward healing and purpose.

Today, Jordin has shifted his focus from professional hockey to powerful storytelling. Through speaking engagements, community events, book tours, and premiere screenings of his feature documentary TOOTOO, he engages audiences in honest conversations about mental health, trauma, identity, and resilience. His message is rooted in lived experience and Inuit values, making his impact deeply felt in schools, Indigenous communities, corporations, and organizations across North America.

Jordin continues his mission through speaking tours, partnerships, and the Team Tootoo Fund—advocating for suicide prevention, youth empowerment, and culturally relevant supports for Indigenous peoples. He remains a symbol of courage, leadership, and hope.

The whole process has really brought us closer together, as a family. Yes, there were a lot of tense moments, but we've also learned how to communicate and walk through experiences verbally, rather than the silent treatment or [by] disappear[ing] for a couple of days until things settle down. This whole process has allowed my family to be okay with not being okay."

JORDIN TOOTOO

About the Documentary

TOOTOO is a powerful feature documentary chronicling Jordin’s life—from his childhood in Nunavut and rise to NHL stardom, to the personal and cultural challenges he faced along the way. Told in Jordin’s own honest voice, the film explores themes of identity, trauma, healing, addiction recovery, and the strength of Indigenous youth and communities.
The documentary has become a catalyst for conversation, inviting audiences to reflect on resilience, grief, and what it means to rebuild. Organizations, schools, and communities are now hosting private screenings paired with live Q&A sessions, mental health discussions, and speaking engagements with Jordin himself.
Why Host a Screening?
A private screening provides a powerful way for your company, community or organization to:
Open honest dialogue about mental health and healing
Support DEI and Truth & Reconciliation initiatives
Inspire youth through lived experience and cultural leadership
Bring together teams, families, and community members
Pair the film with a keynote, workshop, or book signing for maximum impact

More about
TOOTOO DOCUMENTARY

Watch the Trailer

Books

Mind Over Matter

Jordin’s newest book shares his raw, emotional journey through loss, addiction, recovery, and renewed purpose. A guide to vulnerability, courage, and healing.

All the Way: My Life on Ice

His first memoir, chronicling his rise to the NHL and the personal challenges that shaped his path. Both books are available for signing at events and speaking engagements.

Mind Over MatterAll The Way: My Life on Ice
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Brand Partnerships

Jordin has collaborated with respected brands whose values align with his commitment to authenticity, resilience, and community impact. His partnerships reflect his influence both on and off the ice, and his ability to connect with diverse audiences through cultural pride, leadership, and storytelling.
Canada Goose
One of Jordin’s most notable partnerships has been with Canada Goose, where he served as a brand ambassador and cultural representative. His work with the brand highlights his connection to Northern identity and traditional Inuit knowledge of the land, climate, and community. Through campaigns and public storytelling, Jordin helped amplify Northern voices while supporting initiatives focused on youth and cultural preservation.
NHL & Team Collaborations
Throughout his career, Jordin partnered with multiple NHL teams—including the Nashville Predators, Detroit Red Wings, New Jersey Devils, and Chicago Blackhawks—for community outreach programs, youth engagement, and mental‑health‑focused initiatives. He continues to collaborate with NHL organizations for speaking engagements, player development talks, and cultural education sessions.
Mental Health & Community Organizations
Jordin has worked with:
First Nations Health Authority (FNHA)Team Tootoo Fund partnersRegional addictions and recovery organizationsIndigenous youth associationsThese collaborations often include keynote speaking, community visits, suicide prevention events, and leadership programming.
Corporate & Social Impact Partners
Jordin regularly partners with corporations committed to wellness, DEI, reconciliation, and employee engagement.
Corporate keynotesLeadership retreatsEmployee wellness campaignsDocumentary screeningsBook signings and fireside chats
Brands seek Jordin’s involvement because of his authenticity, his lived experience, and his ability to engage audiences across cultural and professional backgrounds.

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Speaking Engagements

ordin is an in‑demand speaker for corporations, schools, Indigenous communities, governments, health organizations, sports programs, and national conferences.
Signature Topics
Resilience & Overcoming AdversityMental Health & Suicide PreventionAddiction Recovery & Asking for HelpIndigenous Identity, Culture & LeadershipTruth & ReconciliationHigh‑Performance Mindset: Lessons from the NHLDiversity, Equity, Inclusion & Belonging
Formats Offered
Keynote presentationsPrivate fireside chatsYouth leadership workshopsCorporate DEI & mental health sessionsPanel discussions & moderated Q&A

Private Screening

EVENT & SCREENING PACKAGES
A complete cultural and mental‑health experience for your school, corporation, or community.
Includes:Full film experienceLive pre-screening keynoteMeet‑and‑greetBook signing (optional)Community Engagement Experience
Ideal for Indigenous communities, youth programs, and cultural organizations.
Corporate Culture & DEI Package
Red Carpet Premiere Package
For organizations seeking a high‑visibility event with media and branding integration.

TOOTOO DocumentaryLearn More About Screenings

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All rights Reserved